CONTEXTUAL INTELLIGENCE 

Context Reimagined
Mobian leverages highly tuned AI to provide modern brand safety and suitability measurement and reporting on complex contextual signals like emotion, sentiment, and subjectivity. Mobian’s technology moves beyond simple keyword- and category-based approaches to contextual measurement, helping publishers to showcase the value of their inventory and helping advertisers to align with high-quality, highly relevant content that drives brand outcomes.

Enabling Mobian
Mobian’s technology leverages a web indexer called ContextualBot. Its role is to analyze webpage content and identify contextual segments, enabling Mobian to provide deeper insights into the themes, topics, and overall sentiment of a site. ContextualBot indexes web pages to assess elements such as text structure, media content, and metadata, determining how these elements fit within broader categories for contextual advertising and content matching. This helps Mobian clients receive more accurate and relevant contextual insights.

User Agent and IP Info
The indexer’s user agent will appear as Mozilla/5.0 (compatible; ContextualBot/ 1.0; +http://outcomes.net). It originates from the below IP addresses:  
3.223.223.239
35.174.192.40
52.73.93.136 
54.156.179.59
54.160.80.111

Please add the IP list above to your allow list and confirm the relevant  domain(s) for Mobian to index once completed. Reach out to  support@themobian.com with any questions.